17 May 2018

Celebrating Accessibility & Introducing WCAG 2.1

In celebration of Global Accessibility Awareness Day I thought it would be the perfect time to highlight the recent updates to the Web Content Accessibility Guidelines (WCAG) from the latest...

30 April 2018

Google is forcing the web to be secure.

From July 2018 Google Chrome browser will mark all HTTP sites as 'not secure'. This is a huge milestone which will influence user behaviour for every page on the Internet.

26 April 2018

How to Debug iOS / Andriod App's HTTPS Traffic

More and more websites and apps are beginning to use HTTPS to protect data communication between servers and users.

29 March 2018

A step by step guide to calculate your customers’ lifetime value using clustering

The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.

29 March 2018

A practical guide for using Google Analytics to calculate User Lifetime Value

Would you like to know the value of each of your customers?

29 March 2018

Retain your app users by focusing on their Lifetime Value

The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing. LTV reveals the long-term relationship between a company and the value of a customer over time.

29 March 2018

How to use Cohort Analysis to measure Customer Lifetime value

Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.

23 March 2018

How do I take the Lifetime Value of customers into account, in Attribution Modelling?

Attribution modelling is a must-have technique for marketers, as it enables them to determine the contribution of their marketing channels in their sales.

5 March 2018

Improving The Conversion Rate of Your eCommerce Website - A Checklist

Conversion Rate Optimisation is undoubtedly one of the most important metrics among your website KPI's. Essentially, Conversion Rate Optimisation refers to the strategic practise of increasing the percentage of website...

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