In celebration of Global Accessibility Awareness Day I thought it would be the perfect time to highlight the recent updates to the Web Content Accessibility Guidelines (WCAG) from the latest...
The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.
Would you like to know the value of each of your customers?
The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing. LTV reveals the long-term relationship between a company and the value of a customer over time.
Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.
Attribution modelling is a must-have technique for marketers, as it enables them to determine the contribution of their marketing channels in their sales.
Conversion Rate Optimisation is undoubtedly one of the most important metrics among your website KPI's. Essentially, Conversion Rate Optimisation refers to the strategic practise of increasing the percentage of website...