29 March 2018

A step by step guide to calculate your customers’ lifetime value using clustering

The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.

29 March 2018

A practical guide for using Google Analytics to calculate User Lifetime Value

Would you like to know the value of each of your customers?

29 March 2018

Retain your app users by focusing on their Lifetime Value

The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing. LTV reveals the long-term relationship between a company and the value of a customer over time.

29 March 2018

How to use Cohort Analysis to measure Customer Lifetime value

Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.

5 March 2018

Improving The Conversion Rate of Your eCommerce Website - A Checklist

Conversion Rate Optimisation is undoubtedly one of the most important metrics among your website KPI's. Essentially, Conversion Rate Optimisation refers to the strategic practise of increasing the percentage of website...

18 December 2017

How to base your customer segmentation strategy on customer lifetime value

Marketers often ask how they can evaluate the effect of a new campaign or product on the retention of their customers.

14 December 2017

Measuring The Impact Of Your Social Media Channels: A How To Guide

Social Media is ubiquitous and most brands understand the importance of having an active social media presence due to this.

20 November 2017

The metrics that Google Analytics and Google AdWords can't measure alone

Have you ever heard the quote "if you don't measure, you cannot improve"? This is something that our team here at Internetrix swears by. After all, measurement is critical to success.

19 September 2017

Media Release: Wollongong Company Celebrates 10 Year Milestone as a Google Analytics Certified Partner (GACP)

Wollongong Company Celebrates 10 Year Milestone at the Forefront of Analytics as a Google Analytics Certified Partner (GACP)

18 September 2017

Google Analytics PII - safe-guarding emails

Can you imagine what would happen if Google allowed the sending of Personally Identifiable Information (PII) to Google Analytics? The demand from marketing people to personalise online experience is huge...

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