9 October 2018

Google Ads vs AdWords Express - Considerations and tips for working with these tools.

In today's business landscape, offline advertising is not sufficient to remain competitive. In the last 10 years, digital advertising has transformed to be the present and future of mass marketing efforts.

6 August 2018

Data Driven Attribution Modelling - Taking Marketing Attribution to the Next Level

As a customer, how many purchases have you made after only one interaction with a business and it's product? I'm guessing the number is somewhere close to zero. 

17 July 2018

Experience Analytics and how it is changing the convert-sation

Digital analytics has become a core integration for any business wanting to be successful online. The digital analytics market was essentially kick-started in 1993, with the launch of the first...

6 July 2018

Understanding GDPR compliance for Australian Business in under 10 Minutes

As May was drawing to an end in 2018, the European Union (EU) completed the implementation of a new digital regulation, the General Data Protection Regulation (GDPR), that would not...

5 July 2018

A new way to truly understand your customers - Psychological Analytics

In a physical store, it is quite easy to gauge what your customers might be thinking and feeling by reading their physical indicators, such as their body language, facial expressions,...

4 June 2018

Direct Traffic in Google Analytics - a detailed explanation

How do people find my website? - This question has been asked for arguably as long as the the internet itself has existed.

29 March 2018

A step by step guide to calculate your customers’ lifetime value using clustering

The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.

29 March 2018

A practical guide for using Google Analytics to calculate User Lifetime Value

Would you like to know the value of each of your customers?

29 March 2018

Retain your app users by focusing on their Lifetime Value

The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing. LTV reveals the long-term relationship between a company and the value of a customer over time.

29 March 2018

How to use Cohort Analysis to measure Customer Lifetime value

Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.