Internetrix's General Manager, Daniel Rowan, has been selected to speak along side other industry leaders at this years CeBIT Expo held in Sydney this May.
CeBIT Australia, the largest business technology event in the Asia/Pacific, will focus on using innovation to survive and thrive through the financial crisis. It has attracted sponsorship from the Government, CSIRO and huge global corporations like Google and Motorola.
"It's important for businesses to maximise their return on investment, especially in times such as these when things are getting a bit tight across the board," Rowan said.
CeBIT's WebForward Conference will focus on unlocking the immense power the web holds for businesses - from online marketing, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO), mobile and location-based services, and social media.
"The web holds by far the most marketing potential out of any media form. I mean, there's no other media out there which allows you to measure your return on investment so precisely and where feedback is so useable in improving outcomes," Rowan said.
"A lot of businesses out there are under utilising their web presence because they are failing to see their website as a viable lead generation source."
Rowan's expertise in site mapping, audience identification, click-pathing and landing page maximisation has seen him hand picked by CeBIT to share his knowledge.
"It's really important that your website reflects your organisations desired image and that it is specifically designed to create real value for your customers, especially in times like these when value maximisation is at a premium."
Internetrix has built a reputation on improving website conversion rates for their customers and is recognised by Google as an Analytics Authorised Consultant and Website Optimiser Technology Partner.
CeBIT Australia will run from 12-14 May at the Sydney Convention and Exhibition Centre in Darling Harbour, Sydney. Internetrix will be exhibiting as part of the Department of State and Regional Developments presence.
As a three day exhibitor, Internetrix can save their guests $65 by offering them free entry into the expo if they register with them before May 9.
WebForward will be held at CeBIT on 13 May, 9am - 5pm. Daniel Rowan will be speaking at 2.15 pm.