In case you were one of the 3 out of 10 people who don't use Google, you probably should know that it is an internet search engine that searches 3.8 trillion web pages. It is also used for more than 65% of all web searches, and is popular because of it's fast, quick and intuitive search mechanism and uncluttered presentation.
Online advertising has long been outside the reach of most businesses - banner ads on Yahoo!, for example, have an entry price in the thousands.
Imagine if you could advertise where two thirds of all internet users searched, but for a starting price less than a main meal at your local Thai restaurant?
Dream no more - the answer is Google AdWords.