Want to find out which pages on your site are viewed most? The Top Content report allows users to analyse individual pages on a site. This is valuable as it can help in identifying pages that generate the most traffic, are most relevant or most interesting.
When analyzing the Top Content report the following metrics are most valuable;
Analysing these metrics for key pages allows you to determine which pages are working for you and those that require improvements in order to get a response from your audience.
The Top Content Report also allows access to perform actions such as navigation analysis reports and landing page optimization reports. The navigation analysis reports (Navigation summary and entrance paths reports) provide information relating to how visitors arrived at your page and how or where they went when they exited your page (refer to the screenshot below for an example of the Navigation Summary). The benefit of this report is that it allows you to identify sources that point to your page so you are able to tailor page content appropriately.
The Landing Page optimization reports allow you to view information relating to entrance sources and entrance keywords. Understanding which sources your visitors have come from and which keywords they have used to get there you are able to improve quality of landing pages, and in turn improve conversion rates.
Content by Title and Content Drilldown Reports
The Content by Title and Content Drilldown reports provides the same information to that in the Top Content report, however the reports are grouped by the title tag on each page and the directory in which each page resides. Users are able to view statistics on individual pages within each group by clicking on the page title or relevant directory.