The Top Exit Pages report could be considered a brother of the Top Landing Pages report as serves a similar function, except it provides information on the pages where users are exiting the site. Like the Top Landing Pages report, the Top Exit Pages report limits the metrics available to those that are most pertinent, the ‘Exits’, ‘Pageviews’ and ‘%Exits’ Metrics. In addition to this, users can also drill-down within each of the exit pages listed to analyse other metrics such as ‘Time on Page’ and ‘Page Views’. Users also have access to the navigation analysis and landing page optimization information.
Information presented on the Top Exit Pages report can be employed to help users identify whether pages on their site that have the most exits are appropriate. For example, you would expect a high number of exits from a receipt or goal page, but if you continuously see a high exit rate relating to a funnel page its an indication that the purpose of the page is considered to be unclear or confusing for the user. As discussed in the example above it is important when interpreting statistics generated for a page that they be considered in the context in which they exist.