For all you Google Analytics 360 enthusiasts, this has got be one of the most exciting pieces of news so far this year: Google Analytics 360 can now provide updated insights as quickly as every 10 minutes.
From July 2018 Google Chrome browser will mark all HTTP sites as 'not secure'. This is a huge milestone which will influence user behaviour for every page on the Internet.
When you are browsing any website over HTTP (which is insecure), everything you see is being transmitted over the internet in clear text. All of the data you are submitting on such a website, e.g. the contact us page, will be sent to the website in plain text. As a result, if somebody wanted to monitor your activity online, they are presented with multiple ways in which they could intercept the traffic, decode it and use your data in a way you would not want it to be used, such as getting your credit card information and going on a shopping spree where you are sent the bill!
When you are browsing a secure website (HTTPS, SSL) the traffic is being encrypted, this makes it very hard (but not impossible) to intercept, record or modify this data.
HTTPS is effectively the same thing as HTTP (Hyper Text Transfer Protocol) but secure, hence the added S at the end (HTTPS).
Roughly five years ago, Google's Search Engine algorithm had started to rank secure (HTTPS) pages a bit higher. As a result, it started to slowly bring more traffic to those websites. Over the last decade, society has become more aware of insecure websites, with most knowing not to enter their credit cards details on insecure pages. People have also become more cautious about entering their login and passwords on websites which do not offer a HTTPS connection. Nowadays when a connection is secure, all modern web browsers display a reassuring green indicator or lock symbol showing you can trust the website when performing online transactions, or logging into your accounts.
Very soon, with the release of a new Google Chrome browser version 68 (which will generally update for you automatically), websites not offering HTTPS traffic encryption will be explicitly marked as 'not secure'.
These days if your website is purely content-based you could neglect the SEO HTTP penalty, and provide value to your website visitors. Being "secure" in this case is optional. However,after July 2018 do you really want your customers to feel 'not secure' on your website? This shift in mindset effectively makes providing HTTPS connection to your website a mandatory and necessary step to success.
Do you want your customers to feel "Not secure" on your website?
Some quick facts according to Google;
These trends only encourage us to believe that these numbers are going to grow as more and more websites realise the importance of being protected. If you don't want to lose your online users, make sure your website is HTTPS as soon as possible.
If you need assistance in implementing SSL and making your websites HTTPS compliant let Internetrix and our expert team bring your website to the next level and start helping your conversion rates now. Contact us here to begin your path to securing your website.