Online forms are an important part of most websites. Forms are the main communication channel between visitors and site owners. It’s necessary to ensure that forms are easy to understand and intuitive to use as they help organize and generate leads online. But how can you tell if a form is effective? What parts are visitors filling out? What parts are they not filling out? And how can they be optimised?
The first phase in optimizing forms involves working out a list of possible objections on the online form page and eliminating them. These objections could be quite oblivious, for example asking visitors to enter specific information such as their tax file number or bank account details. Another common client objection exists in relation to the length of forms. It is likely that the longer the form the less likely people are to fill it in.
Once this has been completed you are then ready to begin optimizing forms as you can identify where visitors drop out.