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Mehdi Farhangian

Insight Analyst

Posts by Mehdi Farhangian for The Blog:

29 March 2018

A step by step guide to calculate your customers’ lifetime value using clustering

The best marketing strategy is to maintain customers who are profitable and remain loyal for a Lifetime.

29 March 2018

A practical guide for using Google Analytics to calculate User Lifetime Value

Would you like to know the value of each of your customers?

29 March 2018

Retain your app users by focusing on their Lifetime Value

The estimation of Customer Lifetime Value (LTV) is one of the cornerstones of marketing. LTV reveals the long-term relationship between a company and the value of a customer over time.

29 March 2018

How to use Cohort Analysis to measure Customer Lifetime value

Cohort analysis is another method that can be used to test the effectiveness of a marketing strategy for a particular target segment related to marketing costs and Customer Lifetime Value.

23 March 2018

How to take the life time value of our customers into account in our attribution modelling?

Attribution modelling is a must-have technique for marketers, as it enables them to determine the contribution of their marketing channels in their sales.

18 December 2017

How to model customers’ retention with uplift modelling

Marketers often ask how they can evaluate the effect of a new campaign or product on the retention of their customers.

14 December 2017

Measuring The Impact Of Your Social Media Channels: A How To Guide

Social Media is ubiquitous and most brands understand the importance of having an active social media presence due to this.

20 November 2017

The metrics that Google Analytics and Google AdWords Can't Measure

Have you ever heard the quote "if you don't measure, you cannot improve"? This is something that our team here at Internetrix swears by. After all, measurement is critical to success.

18 September 2017

7 ways to use statistical modelling in digital marketing

The usage of statistical modelling has increased dramatically in digital marketing over the last few decades.

17 August 2017

How to develop a digital marketing optimization model

As we explained here, digital analysts are constantly asked to answer the question: Which are the most important marketing channels our company should focus on? Determining the true importance of...