Single-page vs Multi-pages websites: When to use what?

With the development of websites, marketing has never been easier. Many trusted analysts opine that websites are gradually becoming one of the most powerful tools to get your brand closer to your desired audience. However, a glamorous website that follows the hottest trend may not be best for the business context of a particular organisation. It is important to decide needs first, then decide on what type of website serves best. There are two styles of website: “multi-page” and “single-page”. In this article, I am going to discuss the difference between these two types; the advantages and disadvantages of each; and how to determine which one your business should choose.

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What are “Multi-page” and “Single-page”?

Before digging any further into this discussion, we should first explore the concepts of “multi-page” and “single-page” websites. With the former, there can be heaps of pages and subpages on the menu and the only way to view these pages is by clicking on the links. For the latter, you have a website with no additional page redirection on your homepage. That means all the content will be placed block by block on the same page, and all your users need to do is scroll, for example, using the Menu bar as a “quick scroller”.

Why “Multi-page” and “One-page”?

A big advantage for multi-page is that it provides lots of content, with no limitation on text, images or videos. The more pages you create, the more space you have for adding content. This is also very beneficial for Search Engine Optimisation (SEO). As suggested by Felix Tarcomnicu, an expert on this topic, daily content change and loading speed can affect website ranking. However, due to the complexity of the site structure and content for multi-page, it requires much more effort to build smart navigation to simplify the user journey .

On the other hand, an advantage for single-page sites is that they tend to display all the information users need to know on the first and only page which creates a first point of contact with the audience. Another bonus for using this type of website, is that the administrator has next to no need to worry about navigation, since the only concern is how to organise content blocks in a reasonable order. Clearly, using single-page websites can also have a few drawbacks. One major concern is that the page may get overly lengthy with unnecessary scrolling when additional content is added.

How to pick a type?

If your business relies heavily on E-commerce, for example a delivery or booking service, then multi-page is the way to go. Big businesses requiring lots of content for marketing and sharing (e.g. blogs) can also benefit from this website type. Small businesses with a need to concentrate on SEO can use multi-page sites to expand the scope and gain SEO value.

On the other hand, if your business is in the art industry (e.g. photography and filming) or prefers to introduce the history of your organisation, then single-page sites will be a better choice. Single-page sites usually cost less to build and maintain, so if budget is a concern, I suggest you go for this type. Moreover, for a marketing campaign or event advertisement, single-page sites are more efficient because they strike a great balance between content, visuals and price.

Summary and Solutions

Both multi-page and single-page have pros and cons. With multi-page, you have plenty of space for content, but you also need to grapple with site hierarchy and SEO. Conversely, using single-page, you have a first touch contact with users, but limit growth of the website.

Internetrix provides a wide range of solutions to improve weaknesses in each type. For example, subsites and SEO management can be addressed for multi-page, while the blocks concept and combining with subsites can work well for single-page. I hope this article has been helpful. Now over to you to share and comment on what works best for you.

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Internetrix combines digital consulting with winning website design, smart website development and strong digital analytics and digital marketing skills to drive revenue or cut costs for our clients. We deliver web-based consulting, development and performance projects to customers across the Asia Pacific ranging from small business sole traders to ASX listed businesses and all levels of Australian government.

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