YouTube also can provide you with detailed statistics and data on videos that have been uploaded to their site. Whilst watching a video on YouTube you can select the drop down arrow next to the number of views which immediately provides you with access to a graph showing the viewing history of the video and its major milestones over time. You are also able to view the audiences for the video, with a map showing locations in the world where the video is most popular as well as a list of audiences that the video is most popular with (i.e Male 45-54). All this information can be very helpful if you wish to advertise on YouTube, especially using ‘in video’ ads as it allows you to the number of views a video has had as well as the demographics of the audience.


Add Your Comment

No one has commented on this page yet.

Subscribe to our mailing list to receive exclusive offers, free resources and more!