The Advanced Guide to Marketing Attribution

Download the free guide today!

attributecover

The Advanced Guide to Marketing Attribution

Download The Free Guide Now

Struggling to understand which marketing touch points are contributing to conversions? Marketing teams all over the world are having the same issue.

That's why we've formulated the perfect DIY manual that will allow you to accurately calculate omni-channel marketing attribution.  

Key Topics:

  • Types of Attribution Modelling
  • Simplistic vs. Fractional Methods of Attribution Modelling
  • Using Google Analytics & BigQuery
  • Implementing Attribution Models with R
  • Extracting Data With BigQuery
  • Offline Attribution Methods
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