Clicktale: Form Analysis

Clicktale: Form Analysis

Clicktale Form Analytics guides you on a step-by step analysis of visitors’ interactions with web forms such as:

  • Sign-up forms
  • Checkout pages
  • Application forms
  • Contact us forms

You can analyse visitors who reached and interacted with your forms, how many of them tried to submit; and how many of them successfully completed the form. This information helps you increase your form-completion rate and improve form experience through general insights like:

  • What is the overall conversion rate for this form?
  • How many visitors interacted with the form but failed to submit
  • Which fields are most likely to be abandoned? Took the longest to be complete? Most likely to need to be refiled? Most likely to be blank?

Form analysis provides field-level analytical data in the following sections:

 Form Conversion report

The form conversion report provides an overview of interaction and success with the form by dividing visitors into four groups:

  • Visitors who landed on the page
  • Visitors who interacted with the form
  • Visitors who tried to submit
  • Visitors who successfully submitted

 2017 07 03 08 27 40 Clicktale articles Google Docs

Form Drop Report

 

Form drop report displays percentage of visitors that dropped out at each form field, so you can:

  • Find forms which are confusing or intimidating for visitors.
  • Watch a drill-down list of visitors who dropped at the selected field.

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Form Time Report

 

The Form Time Report provides information about the fields where visitors are taking a long time due to confusing questions or technical issues. This report helps by:

  • Displaying the average time visitors interacted with each field
  • Measuring engagement time from landing on the specific field until landing on the next field.
  • Highlighting the fields with the highest time value.

 2017 07 03 08 35 35 Clicktale articles Google Docs

 Form Blank Field Report

Form Blank Field Report shows the fields and percentages that were left blank when the form was submitted. This is useful for the following insights:

  • Who are the visitors who were reluctant to share particular information?
  • Who are the visitors who were not aware that the field was required?
  • Who are the visitors who were confused by what the field was asking for?

 2017 07 03 08 39 01 Clicktale articles Google Docs

 

Talk to us to understand if ClickTale is the right analytics solution for your organisation.

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