Clicktale: Heat map
The must-have tool for this type of knowledge is a heatmap. By visualising clicks, hovers, mouse movement and scrolling patterns of your visitors, we can gain valuable insights about their behaviour. In Clicktale, the heatmaps represent data as a map where the data values are a visual summary in a whole range of colours.
Rather than only supplying data at URL level only, Clicktale is different because it delivers heatmaps of multiple instances of any page aggregated together. An example is a heatmap that aggregates all product pages at the same time which allows us to assess if the layout is effective. By aggregating every page of a site, we can also measure the most popular aspects of the top navigation area.
Clicktale differs from traditional heatmap technology because it factors in responsive breakpoints and provides clear, targeted data. Clicktale’s technical architecture differentiates responsive views accurately and conveniently allows you to compare views side by side, picking the desired breakpoints from a drop down menu.
Heatmaps help us to determine what are your visitors’ next moves and how we can best engage them. Also, by analysingheatmaps, we can reveal potential modifications in website design which may prompt optimisation to make your customers’ experience more fruitful and streamlined while visiting your website.
The kind of questions we seek to answer with heat maps include:
Clicktale visualises users’ behaviour using four different heatmaps, such as:
Talk to us to understand if ClickTale is the right analytics solution for your organisation.
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