The Google Analytics 360 Suite is a group of combined tools that form a powerful digital analytics platform. It provides an accurate and actionable way to bring all of your data together and promote your understanding about your marketing campaigns and customers’ online journeys. It combines analytics, tagging, site optimisation, attribution modelling, audience management, data visualization and helps marketers to engage with the right users at the right time.
Google Analytics 360 provides insights into user behaviour tracking, as well as a solution to your analytics problems and a more granular data about your customers acquisition journey.
The variety of benefits to your business include:
Tag Manager 360 provides a greater solution for managing of all your tracking and tags. It is the Enterprise-level version of Google Tag Manager and provides a variety of benefits such as:
Google Optimise 360
Optimise 360 is a solution for testing different variations of your site and personalizing the customers’ experiences that works best for each segmentation. Google Optimize comes with a variety of benefits including:
Attribution 360 is a powerful solution that brings your offline and online data together and enable you to set smarter marketing strategies. Attribution 360 consists of two important components: Digital Attribution and TV Attribution.
Digital Attribution enables marketers to gain cross-channel clarity and assign credit to each marketing channel more accurately. The insights provided by digital attribution are extremely valuable for optimizing your marketing channels. It consists the following features:
TV Attribution enables us to integrate digital and broadcast data. Attribution 360 collects data from broadcast sources and partners to investigate the effect of TV advertisements on the minute-by-minute search query. In other words, it helps us determine the best times and TV programs for your TV advertisement. It consists of the following features:
Google Audience Center 360 is Google’s first data management platform for enterprises. It can be integrated with Google DoubleClick and Adwords, as well as third-parties to connect marketers with their customers on different channels and websites. Audience Centre 360 offers a variety of benefits including:
Data Studio 360 is a powerful visualization tool that enables you to collect data from various sources and create engaging interactive dashboards easily. Data Studio 360 provides various benefits such as:
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